NEW LINE OF PREMIUM GRILLS COMBINES PERFORMANCE + EFFICIENCY + AFFORDABILITY
SABER? Grills Launch at International Pool|Spa|Patio Expo
COLUMBUS, GA, November 1, 2011 -- A new line of premium outdoor cooking equipment debuts today at the International Pool|Spa|Patio Expo in Las Vegas. SABER? grills, engineered from the ground up to be the most advanced performance driven, value-priced brand in the premium grill category, will be sold exclusively through independent outdoor living retailers beginning in 2012.
The SABER line includes six full-size infrared grills and two built-in units with a suggested MSRP range of $799 to $1,699. SABER, LLC is a division of Char-Broil?, America's oldest and most innovative outdoor cooking company, whose parent company W.C. Bradley is a family-held business that owns some of today's most popular leisure brands.
"From a business perspective, the time is right to introduce a premium line of grills that doesn't carry a super-premium price tag," said Rob Schwing, general manager of SABER. "In recent years, we've watched high-end manufacturers degrade their materials to bring margins up. Product quality has gone down but prices haven't. Educated consumers know the difference. These same folks have also forsaken exclusivity with the independent retailer in favor of wider distribution. That model doesn't make sense to us, especially in a channel that prides itself on offering the very best in terms of products and service - it's what SABER is all about."
Independent, specialty retailers are responsible for more than a quarter of all grills sold today. The SABER brand will be exclusive to this channel and will offer best-in-class business support including a dedicated web portal with real-time inventory information, instant online ordering, expedited shipping and customized product training. SABER's affiliation with Char-Broil means retail partners will also benefit when it comes to services such as logistics, distribution costs and credit terms.
SABER grills were designed by a team of outdoor cooking experts with one goal in mind, to engineer a better barbecue: one that is constructed better (using premium materials), cooks better, looks better and is priced better than competing grills. Following two years of consumer research, competitive benchmarking and product testing, the SABER team has launched a line of high-end, priced-right grills that up the ante on the outdoor cooking experience. "We have more than 60 years invested in this industry. And like many of our retail partners, we're a family-held company, so we know what is takes to build a business that not only differentiates itself in the marketplace, but one that understands its customers and provides products that exceed their expectations," states Schwing.
At the heart of SABER grills is an advanced infrared cooking system that outperforms and is more efficient than existing, old-school ceramic infrared systems. SABER's proprietary and patent-pending system allows for true zonal cooking and fast pre-heating (0 to 700 degrees in less than 10 minutes). The cooking surfaces are constructed of highly durable commercial grade 304 stainless steel and the tubular steel cart and firebox frames are welded for superior strength and easy assembly. Bolted side shelves make for secure, stable work surfaces.
The SABER line includes two-, three- and four-burner grills that utilize a patented gas management system that is easily convertible from LP to natural gas. All feature 304 commercial grade stainless steel, have electronic ignition points at each burner, front-access grease trays, and multi-function warming racks. Bonus features by model include grate-level temperature gauges, halogen lights, and dual-control side burners.
In addition to improving the outdoor cooking experience, SABER's proprietary cooking system also leads the way in fuel efficiency. A SABER Infrared Grill makes a mouthwatering, juicy meal while using 30% less gas than a traditional gas grill, which is good for both consumers and the environment.
About SABER: SABER Grills, LLC designs and manufactures high-performance, premium grills and outdoor cooking accessories for exclusive distribution through the specialty retail channel. Based in Columbus, Georgia, the SABER brand is a division of Char-Broil?, one of the oldest and most respected outdoor cooking companies, whose parent company is W.C. Bradley Co. (www.wcbradley.com), a privately-held company that owns several high-quality consumer goods in the leisure market. Visit SABER grills at www.sabergrills.com.
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